Paula Stoffijn

Designing examples

Product design & photography

— COMPANY

Snijlab and Lasersheets


— ROLE

Research

Product design

Photograph


— WHY?

Inspiring customers with example designs in new laser cutting materials

For every new material in our catalogue, I design a few objects to showcase its capabilities, inspire customers, and create marketing content. I begin by researching typical applications and relevant keywords. In my designs, I aim to balance recognisability with room for the customer's creativity.


Practice has made me skilled in product photography, self-taught on the job, creating clean yet dynamic images. I enjoy editing photos to highlight the essence of the object portrayed.

Geometric Fox — Combining contrasting veneers in a popular design

Mountain Sign — Showing the warm glow of mahogany in a fun sign

Laser cutting bamboo — Lifestyle image for laser cutters

Tadaa Cat Lamp — Exploring the translucency of thin birch wood

Retro Pattern — Playing with simple but visually effective designs

Laser Engraving — Lifestyle image for laser cutters

Locker Numbers — A typical design example for this material

Moxie's Name Sign — A custom but relatable design

Butterfly Lamp — Exploring bendable bamboo

Mountain Sign — Portraying how modern and clean PET-felt can look

WC Sign — A chique design for a typical use of this material

Laser cutting bamboo — Lifestyle image for laser cutters

Scandi Café Sign — Typical signing example for brand designers

Lumix Logo — Example of a logo design in brightly coloured felt

Magnet Brooches — Brooches made in several materials

A Stamp — A simple stamp design using negative space

Medallions — Inspiring customers to design their own medallions

Felt Bear — Inspiring customers to design in 3D with PET-felt

Audio Panel — Displaying the luxurious look of oak for DIY enthousiasts

Measuring Sample — Webpage image about quality standards

Medallion — Showing a typical use of this material

Tom's Keychain — A relatable and practical design example

Model Window — An example for model makers

Scandi Toilet Sign — Inspiring graphic designers to make custom signs